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Lightlife品牌的纯素肉系列产品扩张到Target和Dave & Buster’s商店

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原文:https://vegnews.com/2019/10/lightlifes-vegan-meat-line-expands-to-target-dave-and-busters

注:译文谨供参考

LIGHTLIFE’S VEGAN MEAT LINE EXPANDS TO TARGET, DAVE & BUSTER’S

Lightlife品牌的纯素肉系列产品扩张到Target和Dave & Buster’s商店

The brand doubles the retail distribution of its new vegan ground meat, sausages, and burgers to 12,000 retailers nationwide.

该品牌产品扩张到全美12,000间零售店,其新的纯素碎肉、香肠和汉堡肉饼的零售分销量翻倍。

by ANNA STAROSTINETSKAYA

作者:ANNA STAROSTINETSKAYA

OCTOBER 17, 2019

2019年10月17日

This week, vegan brand Lightlife Foods announced the retail expansion of its new plant-based grounds, sausages, and burger patties to Target, Publix, and Kroger stores nationwide.

本周,纯素品牌公司Lightlife Foods宣布实施零售业务扩张,将其新的植物性碎肉、香肠和汉堡肉饼供应到全美的Target、Publix和Kroger商店。

Lightlife’s new vegan meat line made its retail debut this May at select United States locations of supermarkets such as Safeway, Vons, and Wegmans, along with 3,400 retail locations in Canada. This expansion doubles the distribution of the new line to 12,000 stores.

Lightlife新的纯素肉系列于今年五月首次进军零售业,新产品投放到Safeway、Vons和Wegmans等超市选定的美国分店以及加拿大境内的3,400间零售店。Lightlife此次业务进一步扩张到12,000间商店,其新系列产品的分销量由此翻倍。

“Lightlife has four decades of history in plant-based foods. We’re thrilled to take our years of expertise and innovation to more shoppers across America by expanding Lightlife into retail stores like Kroger, Target, and Publix,” Dan Curtin, President and CEO of Lightlife’s parent company Greenleaf Foods, said. 

Lightlife母公司Greenleaf Foods的总裁兼首席执行官丹·柯廷(Dan Curtin)说道:“Lightlife拥有四十年的植物性食品(生产销售)历史。通过将Lightlife产品扩张到像Kroger、Target和Publix这样的零售商店,我们多年的专业技术和创新能够让美国各地的更多消费者受益,我们由此感到非常高兴。”

“Lightlife fans have been vocal on our social channels, asking for the new products in more grocery stores locally. We are committed to fulfilling demand and providing customers high-quality plant-based products.” 

“Lightlife粉丝们在我们的社交渠道上提出强烈要求,希望我们的新产品投放到各地更多的食品杂货店。我们一直努力满足消费需求,向广大顾客提供高质量的植物性产品。”

This month, game and food chain Dave and Buster’s—which added the Impossible Burger to its menu in 2018—will also offer a prepared Lightlife burger ($13.99) and allow customers to substitute the vegan patty into any burger on its menu for $1.99. 

餐饮娱乐连锁店Dave & Buster’s在2018年将“不可能汉堡”(Impossible Burger)加入其菜单。本月,该连锁店也将出售预制的Lightlife汉堡(13.99美元);此外,顾客只需加付1.99美元,店内菜单上的任何汉堡均可换用Lightlife的纯素肉饼。

In addition to retailers and restaurants, Lightlife burgers are available at sporting arenas such as Chicago’s Soldier Field and the Los Angeles Memorial Coliseum.

除了零售店和餐厅之外,Lightlife汉堡在美国各地体育场馆也有销售,例如芝加哥士兵体育场(Chicago's Soldier Field)和洛杉矶纪念体育场(Los Angeles Memorial Coliseum)等。

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